Privacy Policy

Arbor Homes / Silverthorne Homes Privacy Policy
This Website collects some Personal Data from its Users.
 
 
Data Controller
Andy Markle, Clayton Properties Group, Inc. d/b/a Arbor Homes (d/b/a Silverthorne Homes)
9225 Harrison Park Court, Indianapolis, Indiana 46216
Contact Email: andym@yourarborhome.com
 
 
Types of Data Collected
 
Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Cookies, Usage Data, first name, last name, phone number, address, state, email address, city, various types of Data, Data communicated while using the service, geographic position, password and picture.
 
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
 
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
 
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.
 
Users are responsible for any third-party Personal Data obtained, published or shared through this Website and confirm that they have the third party's consent to provide the Data to the Owner.
 
 
Mode and place of processing the Data
 
Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
 
Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
  • Users have given their consent for one or more specific purposes. Note: Under some legislations the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply, whenever the processing of Personal Data is subject to European data protection law;
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.
 
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
 
Place
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
 
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.
 
Retention time
 
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
 
Therefore:
  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.
 
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
 
 

The purposes of processing

 
The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Analytics, Remarketing and behavioral targeting, Tag Management, Contacting the User, Interaction with external social networks and platforms, Advertising, Access to third-party accounts, Data transfer outside the EU, Infrastructure monitoring, Interaction with data collection platforms and other third parties, Heat mapping and session recording, Interaction with live chat platforms, Location-based interactions, SPAM protection, Registration and authentication, Hosting and backend infrastructure, Backup saving and management and Displaying content from external platforms.
 
Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.
 
 

Facebook permissions asked by this Website

 
This Website may ask for some Facebook permissions allowing it to perform actions with the User's Facebook account and to retrieve information, including Personal Data, from it. This service allows this Website to connect with the User's account on the Facebook social network, provided by Facebook Inc.
 
For more information about the following permissions, refer to the Facebook permissions documentation and to the Facebook privacy policy.
 
The permissions asked are the following:
 

Basic information

By default, this includes certain User’s Data such as id, name, picture, gender, and their locale. Certain connections of the User, such as the Friends, are also available. If the User has made more of their Data public, more information will be available.
 

Access private data

Access the User's and friends' private data.
 

Access Requests

Provides read access to the User's friend requests.
 

Contact email

Access the User's contact email address.
 

Current City

Provides access to the User's current location.
 
 

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:
 
Access to third-party accounts
This type of service allows this Website to access Data from your account on a third-party service and perform actions with it.
 
Facebook account access (this Website): This service allows this Website to connect with the User’s account on the Facebook social network, provided by Facebook, Inc.
Permissions asked: Access private data, Access Requests, Contact email and Current City.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Twitter account access (Twitter, Inc.): This service allows this Website to connect with the User’s account on the Twitter social network, provided by Twitter, Inc.
Personal Data collected: various types of Data as specified in the Privacy Policy of the service.
Place of procession: United States – Privacy Policy. Privacy Shield participant.
 
Advertising
This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners or other advertisements on this Website, possibly based on User interests.
This does not mean that all Personal data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside of this Website. For more information please check the privacy policies of the relevant services.
In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.
 
Google Ads (Google, Inc.)
Google Ads is an advertising service provided by Google Inc. This service uses the “Doubleclick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered. Users may decide to disable all the Doubleclick Cookies by clicking on: http://google.com/settings/ads/onweb/optout/
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
 
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
 
Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
 
User ID extension for Google Analytics (Google Inc.)
Google Analytics on this Website makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by this Website.
The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.
Personal Data collected: Cookies.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
 
Analytics collected directly (this Website)
This Website uses an internal analytics system that does not involve third parties.
Personal Data collected: Cookies and Usage Data.
 
Display Advertising extension for Google Analytics (Google Inc.)
Google Analytics on this Website might use Google's Interest-based advertising, 3rd-party audience data and information from the DoubleClick Cookie to extend analytics with demographics, interests and ads interaction data.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
 
Google Analytics with anonymized IP (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
 
ComScore Analytics (ComScore, Inc.)
ComScore is an analytics service provided by ComScore, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
 
ShinyStat (Triboo Data Analytics S.R.L.)
ShinyStat (ShinyStat Business, ShinyStat Pro or ShinySta ISP) is an analytics service provided by Triboo Data Analytics S.R.L.
This analytics service anonymizes the User's IP address.
Personal Data collected: Cookies and Usage Data.
Place of processing: Italy – Privacy Policy – Opt Out.
 
Wordpress Stats (Automattic Inc.)
Wordpress Stats is an analytics service provided by Automattic Inc.
Personal Data collected: Cookies and Usage Data.
 
Place of processing: United States – Privacy Policy.
 
Backup saving and management
This type of service allows the Owner to save and manage backups of this Website on external servers managed by the service provider itself. The backups may include the source code and content as well as the data that the User provides to this Website.
 
Backup on Google Drive (Google Inc.)
Google Drive is a service to save and manage backups provided by Google Inc.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Contacting the User
Contact form (this Website)
By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data collected: address, city, email address, first name, last name, phone number and state.
 
Mailing list or newsletter (this Website)
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.
Personal Data collected: email address, first name and last name.
 
Phone contact (this Website)
Users that provided their phone number might be contacted for commercial or promotional purposes related to this Website, as well as for fulfilling support requests.
Personal Data collected: phone number.
 
Data transfer outside of the European Union (EU)
The Owner is allowed to transfer Personal Data collected within the EU to third countries (i.e. any country not part of the EU) only pursuant to a specific legal basis. Any such Data transfer is based on one of the legal bases described below.
Users can inquire with the Owner to learn which legal basis applies to which specific service.
 
Data transfer abroad based on consent (this Website)
If this is the legal basis, Personal Data of Users shall be transferred from the EU to third countries only if the User has explicitly consented to such transfer, after having been informed of the possible risks due to the absence of an adequacy decision and appropriate safeguards.
In such cases, the Owner shall inform Users appropriately and collect their explicit consent via this Website.
Personal Data collected: various types of Data.
 
Data transfer abroad based on standard contractual clauses (this Website)
If this is the legal basis, the transfer of Personal Data from the EU to third countries is carried out by the Owner according to “standard contractual clauses” provided by the European Commission.
This means that Data recipients have committed to process Personal Data in compliance with the data protection standards set forth by EU data protection legislation. For further information, Users are requested to contact the Owner through the contact details provided in the present document.
Personal Data collected: various types of Data.
 
Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield (this Website)
If this is the legal basis, the transfer of Personal Data from the EU or Switzerland to the US is carried out according to the EU - U.S. and Swiss - U.S. Privacy Shield.
In particular, Personal Data is transferred to services that self-certify under the Privacy Shield framework and therefore guarantee an adequate level of protection of such transferred Data. All services are listed within the relevant section of this document and those that adhere to Privacy Shield can be singled out by checking their privacy policy and possibly also by specifically checking for Privacy Shield adherence in the official Privacy Shield List. Privacy Shield also specifically guarantees rights to Users which can be found in its most current form on the website run by the US Department of Commerce.
Personal Data may be transferred from within the EU or Switzerland to the U.S. to services that are not, or not anymore, part of Privacy Shield, only based on other valid legal grounds. Users can ask the Owner to learn about such legal grounds.
Personal Data collected: various types of Data.
 
Data transfer to countries that guarantee European standards (this Website)
If this is the legal basis, the transfer of Personal Data from the EU to third countries is carried out according to an adequacy decision of the European Commission.
The European Commission adopts adequacy decisions for specific countries whenever it considers that country to possess and provide Personal Data protection standards comparable to those set forth by EU data protection legislation. Users can find an updated list of all adequacy decisions issued on the European Commission's website.
Personal Data collected: various types of Data.
 
Other legal basis for Data transfer abroad (this Website)
If no other legal basis applies, Personal Data shall be transferred from the EU to third countries only if at least one of the following conditions is met:
  • the transfer is necessary for the performance of a contract between the User and the Owner or of pre-contractual measures taken at the User’s request;
  • the transfer is necessary for the conclusion or performance of a contract concluded in the interest of the User between the Owner and another natural or legal person;
  • the transfer is necessary for important reasons of public interest;
  • the transfer is necessary for establishment, exercise or defence of legal claims;
  • the transfer is necessary in order to protect the vital interests of the data subject or of other persons, where the data subject is physically or legally incapable of giving consent. In such cases, the Owner shall inform the User about the legal bases the transfer is based on via this Website.
Personal Data collected: various types of Data.
 
Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
 
Google Fonts (Google Inc.)
Google Fonts is a typeface visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.
Personal Data collected: Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Google Maps widget (Google Inc.)
Google Maps is a maps visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
YouTube video widget (Google Inc.)
YouTube is a video content visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
YouTube video widget without cookies (Google Inc.)
YouTube is a video content visualization service provided by Google Inc. that allows this Website to incorporate content of this kind on its pages.
This widget is set up in a way that ensures that YouTube won't store information and cookies about Users on this Website unless they play the video.
Personal Data collected: Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Heat mapping and session recording
Heat mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.
 
Crazy Egg (Crazyegg)
Crazy Egg is a heat mapping service provided by Crazy Egg, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
 
Decibel Insight (Decibel Insight Limited)
Decibel Insight is a heat mapping service provided by Decibel Insight Limited.
Personal Data collected: Cookies and Usage Data.
Place of processing: United Kingdom – Privacy Policy.
 
Reinvigorate (Reinvigorate)
Reinvigorate is a heat mapping service provided by Reinvigorate Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
 
Hosting and backend infrastructure
This type of service has the purpose of hosting Data and files that enable this Website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
 
iubenda Consent Solution (iubenda srl)
iubenda Consent Solution is a service that facilitates the collection and management of proofs of consent provided by iubenda srl.
Personal Data collected: Data communicated while using the service.
Place of processing: Italy – Privacy Policy.
 
Infrastructure monitoring
This type of service allows this Website to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of this Website.
 
New Relic (New Relic)
New Relic is a monitoring service provided by New Relic Inc.
The way New Relic is integrated means that it filters all traffic of this Website, i.e., communication between the Application and the User's browser or device, while also allowing analytical data on this Website to be collected.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Uptime Robot (Buzpark Bilisim Tarim Urunleri Sanayi Tic. Ltd. Sti.)
Uptime Robot is a monitoring service provided by Buzpark Bilisim Tarim Urunleri Sanayi Tic. Ltd. Sti.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: Turkey – Privacy Policy.
 
Interaction with data collection platforms and other third parties
This type of service allows Users to interact with data collection platforms or other services directly from the pages of this Website for the purpose of saving and reusing data.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.
 
MailChimp widget (The Rocket Science Group, LLC.)
The MailChimp widget is a service for interacting with the MailChimp email address management and message sending service provided by The Rocket Science Group LLC.
Personal Data collected: email address, first name, last name and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Interaction with external social networks and platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.
The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
 
Facebook Like button and social widgets (Facebook, Inc.)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Google+ +1 button and social widgets (Google Inc.)
The Google+ +1 button and social widgets are services allowing interaction with the Google+ social network provided by Google Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
LinkedIn button and social widgets (LinkedIn Corporation)
The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Twitter Tweet button and social widgets (Twitter, Inc.)
The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Pinterest “Pin it” button and social widgets (Pinterest)
The Pinterest “Pin it” button and social widgets are services allowing interaction with the Pinterest platform provided by Pinterest Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
 
Interaction with live chat platforms
This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Website, for contacting and being contacted by this Website support service.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.
 
My LiveChat Widget (CuteSoft Components Inc.)
The My LiveChat Widget is a service for interacting with the My LiveChat live chat platform provided by CuteSoft Components Inc.
Personal Data collected: Cookies, Data communicated while using the service and Usage Data.
Place of processing: Canada – Privacy Policy.
 
Location-based interactions
Geolocation (this Website)
This Website may collect, use, and share User location Data in order to provide location-based services.
Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the User’s location data may be tracked by this Website.
Personal Data collected: geographic position.
 
Non-continuous geolocation (this Website)
This Website may collect, use, and share User location Data in order to provide location-based services.
Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the User’s location data may be tracked by this Website.
The geographic location of the User is determined in a manner that isn't continuous, either at the specific request of the User or when the User doesn't point out its current location in the appropriate field and allows the application to detect the position automatically.
Personal Data collected: geographic position.
 
Registration and authentication
By registering or authenticating, Users allow this Website to identify them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration and authentication services. In this case, this Website will be able to access some Data, stored by these third-party services, for registration or identification purposes.
 
Facebook Authentication (Facebook, Inc.)
Facebook Authentication is a registration and authentication service provided by Facebook, Inc. and is connected to the Facebook social network.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Auth0 (Auth0, Inc)
Auth0 is a registration and authentication service provided by Auth0, Inc. To simplify the registration and authentication process, Auth0 can make use of third-party identity providers and save the information on its platform.
Personal Data collected: Cookies, email address, first name, last name, password, picture and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
 
Google OAuth (Google Inc.)
Google OAuth is a registration and authentication service provided by Google Inc. and is connected to the Google network.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Instagram Authentication (Instagram, Inc.)
Instagram Authentication is a registration and authentication service provided by Instagram, Inc. and is connected to the Instagram social network.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
 
Remarketing and behavioral targeting
This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User.
This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.
In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.
 
Remarketing through Google Analytics for Display Advertising (Google Inc.)
Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
 
SPAM protection
This type of service analyzes the traffic of this Website, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.
 
Akismet (Automattic Inc.)
Akismet is a SPAM protection service provided by Automattic Inc.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
 
Tag Management
This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
 
Google Tag Manager (Google LLC)
Google Tag Manager is a tag management service provided by Google LLC.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
 
Segment (Segment Inc.)
Segment is a tag management service provided by Segment.io, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
 
 
Further information about Personal Data
Automated decision-making
Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
The rationale behind the automated decision-making is:
  • to enable or otherwise improve the decision-making process;
  • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
  • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
  • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.
Consequences of automated decision-making processes for Users and rights of Users subjected to it
As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
In particular, Users have the right to:
  • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
  • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
  • request and obtain from the Owner human intervention on such processing. To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.
 
Personal Data collected through sources other than the User
The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.
 
This Service is not directed to children under the age of 13
Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.
 
Unique device identification
This Website may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.
 
Push notifications
This Website may send push notifications to the User.
 
Analysis and predications based on the User’s Data (“profiling”)
The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behavior for the purposes outlined in the respective section of this document.
User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.
The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.
 
 
The rights of Users
Users may exercise certain rights regarding their Data processed by the Owner.
 
In particular, Users have the right to do the following:
 
  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.
 
Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
 
How to exercise these rights
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.
 
 
Additional information about Data collection and processing
Legal action
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
 
Additional information about User's Personal Data
In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
 
System logs and maintenance
For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) use other Personal Data (such as the IP Address) for this purpose.
 
Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
 
How “Do Not Track” requests are handled
This Website does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.
 
Changes to this privacy policy
The Owner reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page and possibly within this Website and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
 
 
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
 
Usage Data
Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
 
User
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.
 
Data Subject
The natural person to whom the Personal Data refers.
 
Data Processor (or Data Supervisor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
 
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.
 
This Website (or this Application)
The means by which the Personal Data of the User is collected and processed.
 
Service
The service provided by this Website as described in the relative terms (if available) and on this site/application.
 
European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
 
Cookies
Small sets of data stored in the User's device.
 
 
Legal information
While data included in this document was prepared and based on provisions of acts of the Congress of the United States of America, this privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).
This privacy policy relates solely to this Website, and all other information and marketing technology projects as defined in the scope of under this paragraph, if not stated otherwise within this document.
 
Applicable projects
Website
This Website is considered the “Website” for Clayton Properties Group, Inc. d/b/a Arbor Homes (d/b/a Silverthorne Homes). This Privacy Policy is binding to the Website(s) at the following URL(s):
 
Voice Assistant(s)
This Privacy Policy applies concurrently to all uses of voice artificial intelligence (“voice AI”) and/or voice assistants. These voice assistants are the official property of Clayton Properties Group, Inc. d/b/a Arbor Homes (d/b/a Silverthorne Homes). This Privacy Policy is binding to the Voice Assistant(s) as follows:
  • My Arbor for Amazon Alexa: My Arbor is an Amazon Alexa skill that is designed to accompany the Digital and Physical Homebuyers’ Guide. This skill collects anonymized data on participants and uses it for improvement of the skill. Future revisions of this skill will include integration with the Website and any of its related properties;
  • My Silverthorne for Amazon Alexa: My Silverthorne is an Amazon Alexa skill that is designed to accompany the Digital and Physical Homebuyers’ Guide. This skill collects anonymized data on participants and uses it for improvement of the skill. Future revisions of this skill will include integration with the Website and any of its related properties;
  • My Arbor for Google Assistant: My Arbor is a Google Assistant action that is designed to accompany the Digital and Physical Homebuyers’ Guide. This skill collects anonymized data on participants and uses it for improvement of the skill. Future revisions of this skill will include integration with the Website and any of its related properties;
  • My Silverthorne for Google Assistant: My Silverthorne is a Google Assistant action that is designed to accompany the Digital and Physical Homebuyers’ Guide. This skill collects anonymized data on participants and uses it for improvement of the skill. Future revisions of this skill will include integration with the Website and any of its related properties;
  • My Arbor for Apple Siri/Homepod: My Arbor is an Apple Siri/Homepod interaction that is designed to accompany the Digital and Physical Homebuyers’ Guide. This skill collects anonymized data on participants and uses it for improvement of the skill. Future revisions of this skill will include integration with the Website and any of its related properties;
  • My Silverthorne for Apple Siri/Homepod: My Silverthorne is an Apple Siri/Homepod interaction that is designed to accompany the Digital and Physical Homebuyers’ Guide. This skill collects anonymized data on participants and uses it for improvement of the skill. Future revisions of this skill will include integration with the Website and any of its related properties;
  • My Arbor for Microsoft Cortana: My Arbor is a Microsoft Cortana interaction that is designed to accompany the Digital and Physical Homebuyers’ Guide. This skill collects anonymized data on participants and uses it for improvement of the skill. Future revisions of this skill will include integration with the Website and any of its related properties;
  • My Silverthorne for Microsoft Cortana: My Silverthorne is a Microsoft Cortana interaction that is designed to accompany the Digital and Physical Homebuyers’ Guide. This skill collects anonymized data on participants and uses it for improvement of the skill. Future revisions of this skill will include integration with the Website and any of its related properties;
 
Applications where personal data may be involved
There are certain Applications where personal data may be involved that applies concurrently through this Privacy Policy to all uses of these Applications. These Applications are official property of Clayton Properties Group, Inc. d/b/a Arbor Homes (d/b/a Silverthorne Homes). This Privacy Policy is binding to the Applications as follows:
  • Construction Control System (CCS): The Construction Control System is an internal-facing system that collects non-specific user data attached to the community and lot specified. No personal information, with the exception of e-mail addresses, are collected, but only for the specific purpose of sending relevant quality control and construction related information to the end-user;
  • My Arbor: My Arbor is an online system that is designed to provide you with real-time tracking of the homebuilding process. My Arbor’s online functions are governed solely by this Privacy Policy as it relates to the Website;
  • My Silverthorne: My Silverthorne is an online system that is designed to provide you with real-time tracking of the homebuilding process. My Silverthorne’s online functions are governed solely by this Privacy Policy as it relates to the Website;
  • Digital Homebuyers’ Guide: The digital homebuyers’ guide is an interactive portion of the homebuyers’ guide that allows ease-of-access from My Arbor and My Silverthorne;
  • My Arbor/My Silverthorne iDesign: My Arbor iDesign is an online design center for users that have activated their My Arbor/My Silverthorne account. These My Arbor/My Silverthorne accounts collect data that is input into the system by the end-user and is governed wholly by this Privacy Policy.

Prices, plans, and terms are effective on the date of publication and subject to change without notice. Square footage shown is only an estimate and actual square footage will differ. Depictions of homes or other features are artist conceptions. Hardscape, landscape, and other items shown may be decorator suggestions that are not included in the purchase price and availability may vary. Plans to build out this neighborhood as proposed are subject to change without notice. 3D floor plan rendering is for illustrative purposes only and represents a concept of a standard model of this home and may not represent the home that would be available for purchase at the purchase price shown. The rendering may represent the base model of this home without any options or upgrades, or may depict options, upgrades or features that are available at an additional cost. Furniture placement and flooring is artist's conception and is not intended to show specific detailing. Floor plans are the property of Silverthorne Homes LLC.